Is your e-commerce ready for Black Friday and Cyber Monday?
It was November 25, 2016 when Italians began rummaging through e-commerce sites to buy their favorite products at bargain prices, in some cases discounted by 80 percent. Last year on Black Friday, only in Italy, It reached sales peaks of 50 percent more than on an ordinary Friday. Twelve purchases per second is the average with which Italians bought on the internet. This year, sales are expected to be around €3.81 billion with a share of €1.24 billion coming from mobile purchases.
This time, Black Friday arrives on November 24, which in the United States is the day after Thanksgiving, traditionally considered the day that kicks off the holiday shopping season. On Monday 27 it will be repeated with Cyber Monday. So, let it be shopping. But are we really sure that your e-commerce is ready for this “marathon”?
Those who want to shop only need a device, but what should those who own an e-commerce do? There is something to avoid at all costs: embarrassment. It is necessary that, on days when everyone wants to go shopping and at a good price, websites are always fully functional. Watchword? Scalability.
That’s right: scalability, savings and even security. These are the main features for those who choose to rely on the Amazon Web Service Cloud.
When your e-commerce reaches a certain number of visitors (which is what we hope you will) it will need more resources to handle all user requests, so AWS Elastic Load Balancing (ELB) allows the necessary elasticity to adapt to the highest traffic peaks, ensuring fast response times. Only in this way can you avoid “epic fails” and money losses.
But be careful, it is not only an element, such as the ELB, that solves all the possible problems, but it is often necessary to focus on the software and its correct integration with the services of a provider such as AWS.
What we recommend, therefore, is to always be prepared for the big online shopping events. If you are thinking about Cloud Computing, the ideal would be to contact us to request the free advice of our technical staff who will be at your complete disposal to design the right solution for you.
